Lilian Tsai

Lillian Tsai is the Creative Director behind B/C Designers, a firm that she channels her experiences in design and strategic planning to help brands thrive. She has led an exciting career as the in-house designer at various agencies in New York City. Her keen eye for style and sophistication is evident in her projects and personal life. Now a mom of a little boy, she has found creative inspiration in the moments she spends exploring the city with him. This Beyond Mom has a knack for taking things to the extraordinary and continuing to build on her successes.

1. What makes you a Beyond Mom?

I think a Beyond Mom is someone who continues to strive for their individual dreams, even after taking on the role of “mom.” For me, it wasn’t enough for me to just have two roles as a mother and creative director; I wanted to push to be continually challenged both creatively and professionally while still having the flexibility to be present and involved with raising my son.

2. What are the parts of you that have grown and expanded since becoming a Mom?

So much! I think there is a new appreciation for all the daily little blessings that sometimes you take for granted before having a child. Every minute counts when you know you only have a limited amount of time every day to spend time with your child. Because of this, I have become even more productive and focused than ever.

You also see the world from a very different perspective than before you were a parent. You’re more in awe of even the smallest things from seeing the world through their eyes, which sparks even more creativity.


3. Can you share a collaboration/success story with another woman; what helped the collaboration become successful?

I collaborate every day with the other talented women at B/C Designers. The two founders are amazing wives and mothers and are passionate about creating a progressive workplace where professional and personal lives thrive off one another. Along with the rest of the company, we have a truly supportive, ego-free and collaborative work environment that helps us to create smart solutions beyond our client’s expectations.

4. What relationships help you stay connected to yourself?

Having quality talks with my husband on a daily basis, being able to spend time bonding with my son every day, having a wonderful relationship with my fellow co-workers, enjoying girl time with my sister and friends, and being a part of local mom groups and involved in the community.


5. Do you have a ‘Beyond’ dream that you are pursuing? If so, please share…

My dream is to live a life that is inspiring to my son – to show him that he can work hard to successfully pursue his career goals while keeping his family priority. With B/C Designers, I am able to work on exciting projects that fuel my creativity, work with game-changing innovators, and create experiences that better people’s lives and help our planet. And this year, we are launching a brand new product of our own that will benefit families. We can’t wait to unveil it, and I’m itching to get my hands on it myself! So, I hope my son will follow his passions and make a difference in his community and beyond – with whatever he chooses to do.

6. What wellness activity can you not live without? What is one thing you do daily that balances you?

Every day, I try to do at least 10 minutes of something active. Some days, it’s an intense hour-long barre class, and other days it’s just chasing around my toddler. Most days, I try to do at least one quick YouTube workout, even if it’s just for a few minutes.


7. How does style influence the way you stay feeling ‘Beyond’? Who is currently your favorite designer?

When it comes to style, I’m all about form meets function, because the last thing you want to feel when you are balancing a busy schedule is uncomfortable. I love to wear neutrals and edit my look based on the occasion in any given day. This also applies to the products I use, and the “form meets function” idea is pretty much a standard in my design work as well.


Favorite Spots that Embody The Beyond Mom:

Beyond Cocktails/ Food:

I love the Nelson A. Rockefeller park at the north end of Battery Park. I hosted my son’s first birthday there. The view of the water is incredible, kids love the playground (which includes water features), and the best is that you can rent everything from toys to gym equipment to dolls. Brookfield Place is also nearby which is home to Hudson Eats and other child-friendly restaurants and activities. I’m drawn to this area because it’s less touristy and feels much more open (and stroller friendly!) than other parts of the city.

The Food Court at the Plaza Hotel near Central Park is great for getting a nicely curated variety of eats all in one spot, and it’s elegantly casual. In SoHo, I’ve been a longtime fan of the Australian hole-in-the-wall, Ruby’s Cafe. Their signature Bronte Burger is my favorite, and the shrimp pasta is great too. For my caffeine kick, my ultimate go-to is New Orleans Iced Coffee from Blue Bottle. For drinks (and food too!), the Brandy Library in SoHo is a great place to hang out with friends.

Beyond Workout:

For a super-effective whole body workout, I recommend The Nalini Method on the UWS, and Equinox also has an extensive variety of fun group classes that never gets boring.

Beyond Shopping:

In terms of shopping, I’ve been cognizant to support small business, especially those run by families. A recent favorite purchase of mine has been the ez-pz mat by a Colorado entrepreneur mom. It’s a genius all-in-one bowl and placement mat for kids that can’t be flipped over and fun to use.