After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs write their web content, tell their brand story, and spread their message in the media. Amanda has created a content and publicity agency that serves a community of health and wellness solopreneurs employing her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She’s the host of The Empowered Publicity Podcast (where Randi was recently interviewed- listen here!) and the creator of PITCH School Member Academy. This Beyond Mom has a four-year-old daughter and lives right outside New York City. Amanda shares with us why having a deep “knowing” has helped her through tough times and how daily meditation connects her to a higher self.
What makes you a Beyond Mom?
I’m a Beyond Mom because mom is just part of my identity. I am a business owner, a leader, a sister, a daughter, and I am someone who believes I have a responsibility to the world to show up and keep growing to fulfill my potential.
What are the parts of you that have grown and expanded since becoming a Mom?
The parts of me that have grown and expanded since becoming a mom include my absolute adherence to my gut instinct. I’ve always been good at making decisions and “hearing” what my gut, soul, intuition has to offer in the way of guidance.This has become extra pronounced since becoming a mom. I listen to my instinct when it comes to making decisions about the care of my daughter, her day care, nutrition, playtime, friends, etc. Of course, there are moments when I question myself, but most often, I trust myself.
I’ve also learned that I need to listen to this instinct voice otherwise it will disrupt my life until I tune in (bad dreams, waking up crying, anxiety). This instinct voice has proven confronting at times- like the years it nagged and ate away at me until I made the hard decision to separate from my daughter’s father. I do what I know I must do. And even if it’s hard, I will be okay. I just have that deep “knowing.”
Can you share a collaboration/success story with another woman; what helped the collaboration become successful?
Growing up, I never had all that many close relationships with female friends. I felt burned many times over in very painful ways. But in my adult life, I have found very close sister-friends who are my absolute life-blood.
My friendship with Denise Posnak-Gaffney has been particularly surprising and poignant. Denise is a mom and a business owner with whom I talk every week about business productivity and goals. We also talk about the energy with which we SHOW UP for our work. We talk about our challenges and what has gotten in the way of us showing up for our work and our lives in the way we wish we could.
This collaboration has been so successful because we are so committed to staying consistent with the practice of checking in every week. We have it on the calendar as a recurring event.
It’s also successful because we make time in every call to champion each other and reflect back to each other what we see that might not be evident to us, within ourselves.
What relationships help you stay connected to yourself?
I have several soul-level friendships with friends who are very tuned-in and who are great listeners. These are friends who jump in without hesitation to tell me “you can do hard things” or “you so deserve” that thing you want to create.
And we also respect the fact that sometimes we are the one who needs to lean and sometimes we are the one who needs to be the strength. We hold space for each other, rather than making the issue “all about me.”
I also love connecting with my sister; we are four and half years apart in age so it hasn’t been until more recently where our experiences have converged and we have much more in common than we used to. She is balanced and encouraging and a true source of compassion and support.
Do you have a ‘Beyond’ dream that you are pursuing?
My BEYOND dream is growing a multi-six-figure business in the coming year to support myself and my daughter.
What wellness activity can you not live without? What is one thing you do daily that balances you?
Every morning I try to meditate for even a few minutes…coming into the moment, feeling my rear on the cushion, and focusing on my breath. I do three rounds of breathing: releasing breath (releasing what I no longer need), connecting breath (connecting to my inner, and higher, guidance), and magnetizing breath (revving up that innate “attractive” energy within me that draws to me exactly what I need when I need it).
I do “energy activations” during which I express out loud the energy I want to feel as I move through me day. The energy of self-love, abundance, confidence, belief, and more…
I also try to move my body every day. Exercise and group fitness, in particular, is so important to me to move energy, and also to connect with other people in my community.
How does style influence the way you stay feeling ‘Beyond’? Who is currently your favorite designer?
I’m very into athleisure right now. I love shopping K-Deer, Bandier, Koral, and Athleta. I want to feel comfortable and stylish. Also, since my day always involves exercise, I want to get into clothes that I love, even if I am going to the gym. My favorite “getting a drink with friends outfit” includes an All Saints sweater dress (with a keyhole shoulder) and a pair of coated leggings.
Favorite Local Spots that Embody The Beyond Mom:
I recently found the store BULLETIN. It’s an all-female shopping experience with curated feminist art and gifts that donates a portion of proceeds to women’s-rights non-profits.
Beyond Cocktails and/or Food:
I love a great glass of Pinot Noir and prosciutto and mozzarella.
I love intenSati and studio cycling. I also love when I can conjure a GREAT workout on my own based on all my hours in the group fitness studio. That feels empowering.