The real joy of Easter
Second only to Christmas, Easter teaches us about powerful marketing messages and selling crap to the masses.
If you have a business of your own, Easter can teach you a lot about how you’re selling your product, who you’re selling your product to, and how your product sells.
For example:
My kids don’t eat candy, as a rule. I mean, we’re not zealots about it, but when my kids want a treat they ask for a carrot. Carrots are very sweet and they are happy with them. But Easter…well…grammas from both families can’t shove chocolate into the babies fast enough.
The baskets do have bags of Goldfish crackers (baked, not fried! *laugh*) in them as well as books, but the M&M egg and the chocolate bunny…that’s a lot of chocolate for the kids. Add to that when we go over to the other family today there will be bowls of assorted chocolates all around the house (my grammas aren’t as good at childproofing as my husband’s family) and my kids see this as a contest.
How many pieces of chocolate can I eat at once…leaving a wake of destruction and foil pieces trailing behind me…
The winner, of course, gets sick *laugh*
But my little raw foodists have a field day on Easter. Because somewhere along the way families were convinced that chocolate was *the* Easter present. I wouldn’t be surprised if more chocolate was purchased on Easter than Valentine’s Day.
Maybe not. More people have “sweeties” than “kiddies” and really only kids get baskets filled with chocolate.
(from Google News) …sales of chocolate were expected to be $318 million the week leading to Easter, second to Valentine’s Day, according to Business Wire.
That’s a lot of chocolate. Especially since this is an overtly religious holiday that even non-religious people participate in. Why? Sheer peer pressure. You don’t want your kids to not get a basket from the Easter Bunny when the kids next door and down the street got one.
Now that’s marketing.
Buy chocolate or your kids won’t love you anymore and you’ll break them.
I wonder how the religious folks think Jesus would feel about Easter. It’s not like Christmas where you can explain away the gifts as “what the wise men would do.” I don’t think there was a chocolate gorge-fest or easter egg-hunt in the bible after Jesus was found to be missing from the rock.
Maybe watching reruns of CSI might be more appropriate. Wondering if the shroud of Tourin could be put into evidence when it happened.
Okay, I’m going back to watching my kids mainline chocolate. Enjoy your Easter, everyone!
photo credit: daveparker
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Yep – I’m a Joiner!
Happy Easter! I want some chocolate. The Easter Bunny forgot to leave me a chocolate bunny this year… I didn’t even think about the Easter Bunny forgetting me until I was hiking today and a group of fellow hikers asked if the Easter Bunny left us chocolate eggs and when we said no they said how sad.
LOL
Now all this talk about chocolate is making me crave some.
Speaking of marketing… any idea how the tradition of a bunny hiding decorated chicken eggs got started? Was it the corporation that makes food coloring or the egg farmers wanting to sell more eggs?
Okay, since I asked the question I had to go looking for the answer. Seems decorated eggs have been around for 2500 years. http://en.wikipedia.org/wiki/Easter_egg
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Happy Easter to you and your family Jen!
Its funny, because I always thought of Easter as one of less commercial holidays. But I don’t have kids, so that may be the difference.
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