This blog entry is recession-proof
March 18, 2008 | by Jennifer Gniadecki | Filed Under Advertising, Networking, The Everything Basket
Are you getting tired of every marketer on the planet latching on to “recession proof” like it was mana from heaven?
Me too.
The worst part is, they wouldn’t use it so abundantly if it didn’t work so darn well.
Fear sells, and no matter how much people want to remain ethical and above board, every good salesman (including me) is going to utter the refrain “fear sells.” They may follow that with “but there are more ethical ways to sell” but no one will argue that fear is probably the most effective motivator out there.
For those of you that want to know how you can make the recession work for you and not against you, here are a few quick suggestions:
- Write a press release talking about how your business is recession proof.
- Write an article that shows how your business helps others save money.
- Write a blog post with recession proof in the title. (I’m sorry, for all of you who thought I was a good person, I believe in linkbait now and then.)
- When you are out at a networking event, use the ideas from your recession proof business to saving money to helping others be recession proof through your business to start conversations. Educate others how your business or service saves money for others. Or makes them more money by giving them the time they need to sell more.
I see it this way - as much as I would rather use other methods to get people’s attention, if people are going to talk about the recession day and night, I’m going to have an angle to tie that into what I do for a living.
Because simplicity in advertising is something I’m very fond of. Sure I could spend a half hour explaining why my services will be a solid value for a business owner, but if they will understand the same concept in two minutes with the word recession thrown in, who am I to complain?
It’s not a lie. A recession is just when people have less money to spend. I talk to small business owners all day…they never had more money to spend.
Technorati Tags: recession, recession proof, selling value, closing the sale
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One Response to “This blog entry is recession-proof”
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Excellent idea! I like your point:
“I see it this way - as much as I would rather use other methods to get people’s attention, if people are going to talk about the recession day and night, I’m going to have an angle to tie that into what I do for a living.”
Very smart thinking! “Recession-proof your blog today!”. The wheels are turning…
Best wishes,
Barbara
Barbara Ling (aka Owlbert)’s last blog post..Viva the Easter Broccoli Bunny! Gaining the Edge and Managing your blog audience’s expectations - Day 3 of 5