Queen Latifa hooks up with Jenny Craig

Oh Queen Latifah, why did you sell out?

I mean, Kirstie Alley and her absolutely insane Jenny Craig campaign on the web, television, and radio is hard to beat. Not for quality, but for sheer WTF value. I never noticed Kirsty looking a whole lot different after a year’s worth of commercials. I just noticed her wearing more black clothing in more flattering cuts. That last commercial with the dance ensemble was completely confusing. They never gave you a clear shot of her body during that one.

Then they took half a minute and dragged Lifetime’s favorite show pony, Valerie Bertinelli (Still most famous for her role – that I don’t remember – on One Day at a Time) out of the stable for a tearful prance in front of the camera. She was a Jenny Craig spokeswoman back in the day prior to Kirstie, but I guess she was the transition girl in between Kirstie and Queen Latifah.

Her last commercial freaked me out, “This new year i won’t be thinking about my weight *sniff* *sob*”

If I had Valerie’s career, my weight wouldn’t be what I was thinking about either. I’d be thinking about working past those beaten wife roles and trying to score some Sally Field “Not without my daughter” power-mom action. (Hey, it’s the lesser of two evils in my book.)

But Queen Latifah…I just sat and watched the commercial….stunned.

She’s talking about health and wellness like she’s a freaking nutritionist. Why am I going to listen to the woman who has been the strength behind healthy, overweight women suddenly crumble (a la Valerie Burtinelli in a Lifetime movie, no less) and try to sell me some crappy packaged frozen food to get the fat off of my butt.

You can view the video here – I’m not a rocket scientist with the embedding of non YouTube videos on my site. (No, I don’t want to upload it to YouTube…just click the link!)

“I heard a number that made me pay attention” – my guess the actual number she heard was how much Jenny Craig pays a big girl to talk about wanting to lose weight.

I think the best part (that I couldn’t figure out how to work into the blog post) was that her last job was selling the Pizza Hut brand, wasn’t it? I mean, who goes from the Pizza Hut spokesperson to the Jenny Craig spokesperson? It just doesn’t seem right, does it?

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Creative Commons License photo credit: pfala

February 25, 2008 | By: Jennifer Gniadecki | Filed Under Buzz, Current Events, The Everything Basket | 2 Comments 

Comments

2 Responses to “Queen Latifa hooks up with Jenny Craig”

  1. Mike Doe on February 25th, 2008 10:54 am

    I’m sorry but this is NOT going to help the Queen’s street cred.

    Mike Doe’s last blog post..Hmmm…Not Sure How I Feel About This But…Apparently Jimmy Kimmel Is Banging Ben Affleck

  2. Carrie at Natural Moms Talk Radio on February 25th, 2008 4:54 pm

    I heard a number that made me pay attention

    You hit the nail on the head with that one. That is EXACTLY the number. LOL!

    Carrie at Natural Moms Talk Radio’s last blog post..Salad Saturday!

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