Pingg, your invitation has arrived.
February 25, 2008 | by Jennifer Gniadecki | Filed Under Branding, Buzz, Free Stuff, Networking, Non-Toxic Networking, Online Marketing, Resources, The Everything Basket
Thank you TechCrunch! As I patiently wait for my final manuscript to come back from the editor, I’ve been researching how to send out the round of e-invitations that should start the buzz-generator of party-goodness that is going to occur at a fabulous launch party in Chicago.
Of course, without the manuscript I have no idea when the party will be, so goodness only knows how this is all going to work out. You’ll never hear me say I’m an event planner! However, in the meantime I still need to have everything ready to go so I don’t bite my fingernails to the quick. (Oh, and to save time and be prepared once I do get the manuscript back.)
At first, I assumed I’d be using an Evite invitation. Sure, more often than not they end up in spam filters, but I figure that’s okay because I know most of the people on my list and can tell them to check the spam for my invite. It is true Evite’s invitations are canned-looking and difficult to customize well. Oh, and of course the piece de resistance - the part where you can’t get the details of where you’re going without clicking on your email and visiting the Evite website.
I don’t know about you but I’m just not that into going to the Evite website for every event I’m asked to attend. I want to open my email and see where I’m supposed to go. (This is usually done five minutes after I was supposed to leave, when I realize I forgot to print out directions for how to get to the event.) Needless to say, going to the evite website to get details takes about thirty more seconds than I want it to - then add to that adding the info into Mapquest, and it’s a hassle.
Of course the hassle might be worth it if the invitations were stunning. I’m always willing to compromise.
But with Pingg, I don’t have to compromise!
Beautiful designs (and you can upload your own, too!) All that lovely party invitation goodness packed right into the beautiful email that goes right into your email inbox. Pretty *and* functional, who’da guessed it was possible, right?
For an additional charge they will even send SMS invites and printed invites for really not-bad prices. Of course, I’m planning on designing my own invites and sending those out myself. But I could see that being a big selling point for someone who doesn’t want to design a postcard (or address them…even I’m dreading that portion of the program…)
So now I just have to make sure my book cover really looks phenomenal, because it’s going to be the main image for the party invitation.
Yes, I’m into the branding thing, how did you guess? If you’re not on the list yet, sign up over there in the upper left-hand corner. I’m not spammy, I’m actually quite fun…and you’ll get a discount code when the book Non-Toxic Networking is released!

Technorati Tags: pingg, online-invitations, evite, pretty-and-functional, personal-branding, non-toxic-networking, launch-party
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