Should your small business have a blog?
So you wanna know if you should be blogging for your small business, huh?
- Afraid of doing anything online.
- Hate the computer.
- Don’t understand relationship marketing.
- Don’t want to attract relationships or customers from the Internet.
- Cannot talk about what you do or why you do it.
Because even if you hire someone to do your blog posts for you, they need to know what you want them to blog about, and what your opinions are. As a bonus, you should at least try to find someone that can blog in a similar manner to the way you write or speak. The whole point of the blog is to get your company’s personality across. In most cases the company’s personality is one in the same as the owner’s personality.
Not every company needs a blog.
There, I said it.
That being said, of course, the big question arises “Does YOUR company need a blog?” There’s a great article over at the New York Times that addresses the issue in a smart, simple way.
The most basic premise is that if your audience needs to learn about what you do in order to understand the true value of what you do – you need a blog. Well, maybe not need, but it will help your potential customer figure out why they’re going to want to write you a check before they step into your office.
That’s good times.
For other companies, Ms. Risdahl said, it can be challenging to find a legitimate reason for blogging unless the sector served has a steep learning curve (like wine), a lifestyle associated with certain products or service (like camping gear or pet products) or a social mission (like improving the environment or donating a portion of revenues to charity).
Even in those niches, Ms. Risdahl said that companies need to focus on a strategy for their blogging and figure out if they have enough to say.
“As a consultant, blogging clearly helps you get hired,” she said. “If you are selling a product, you have to be much more creative because people don’t want to read a commercial.” Click Here to read full New York Times Article
So there you have it. I feel like there is going to be the mandatory follow up article about when your company doesn’t need a webpage.
But right now there is a grilled cheese sandwich waiting for me. I’m tired, I’m still a little woozy from being sick for almost a week, and I’m hungry for the first time in days. It’s time to eat!
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