Can you kiss a brand under the mistletoe?

Kiss your branding under the mistletoeOne of the main reasons I switched to this blog from two company blogs is that I felt having a blog on a company site was too restricting.

Thanks to Doc Searls I understand why I feel that way a little more now.

When I started the blog for the Marketing company, I felt it was an extension of my personal brand mixed with the marketing brand I’d created. But I agree with Doc when he says:

First, I’m not sure a “brand” can get social at all. The term was borrowed from the cattle industry in the first place, and will never escape that legacy, now matter how much lipstick we put on the branding iron.

Second, the notion of “brands” either “building” or “joining” social networks strikes me as inherently promotional in either case…(read full entry here)

A brand isn’t a person, so it can’t (by definition) be personable. Only I can do that, as a living breathing human being.

So trying to make a brand into something personal is kind of illogical. Sure people are making brands that seem friendlier, but that’s just perception, it doesn’t mean the brand can attend your next birthday party no matter how cool it is.

Well, unless you’re Boy Shakira. Because then you can bring your brand to the party!

December 21, 2007 | By: Jennifer Gniadecki | Filed Under Branding, Social Networking, The Everything Basket | Leave a Comment 

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